Epson was part of the Sustainable Brands 2022 Yokohama (SB’22 Yokohama) event, which was a hybrid international conference held both online and at Pacifico Yokohama North last month, with Epson showcasing its efforts to improve sustainability in fashion and apparel industry.

SB’22 Yokohama It was the fifth time that Epson had taken part in a conference on sustainable brands.

Alongside the Yokohama event, SB’22 Asia-Pacific, the first such multilateral conference, was also held in Korea, Malaysia and Thailand.

These conferences offer participants the opportunity to highlight their efforts in terms of sustainable development with the aim of strengthening corporate recognition and promoting commitment.

Epson participated in three programs at SB’22 Yokohama.

1. Plenary Session (Plenary 1-5)

Epson’s Global President, Yasunori Ogawa, delivered a speech titled “Epson’s Sustainability Vision and Initiatives to Solve Societal Issues”. As part of this, he will highlight value propositions addressing societal issues and explain how Epson seeks to build co-creation relationships.

2. Breakout session (C1-3)

The panelists included a designer, a fashion coordinator, a garment production control system supplier, and representatives from Japan’s environment ministry, a printing company, and Epson, and discussed their various points. on the theme “The future of sustainable fashion using digital technologies”. .”

3. Activation Center

In the Activation Hub, Epson demonstrated its collaboration with Japanese designer Yuima Nakazato through a pop-up boutique exhibition that featured his latest sustainable fashion designs printed using Epson inkjets and boutique designs using projection technology to reduce environmental impact.

A streaming replay of the event is available from March 1 through March 31, but sadly, SB organizers unsustainably closed stream registration last month, which seems incredibly crazy in the modern world of streams, but that’s life.

Either way, with product and technology sustainability being a priority these days, Epson and many other companies are doing their part to ensure a sustainable future, showing that the evolution of technology is the only real response to sustainability issues, so that we can continue to live modern lives, rather than retreat to caves and reduce papyrus to paper.

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