Kroger expands reusable packaging offering through partnership with Loop


NASHVILLE, Tenn. — Bridgestone Americas (Bridgestone), a global leader in tires and sustainable mobility solutions, today announced an exclusive partnership with Carbon Capture and Transformation (CCT), LanzaTech NZ, Inc. (LanzaTech) to address at the end of -lifetime tire waste. The two companies will jointly develop the first dedicated end-of-life tire recycling process leveraging LanzaTech’s proprietary CCT technology, creating a pathway to circularity in tire materials and decarbonization of new tire production.

According to the Tire Industry Project operating under the aegis of the World Business Council for Sustainable Development (WBCSD), more than one billion tires worldwide reach the end of their useful life each year. Bridgestone and LanzaTech will work to solve this problem by converting end-of-life tires into new materials, including exploring processes to create durable synthetic rubber that does not rely on petrochemicals.

“We are thrilled to partner with LanzaTech to co-create a more sustainable path for end-of-life tires,” said Paolo Ferrari, President and CEO of Bridgestone Americas. “The actions we take today determine the health of our planet for future generations. We are determined to meet the moment with sustainable innovation that transforms the way tires are made and promotes circularity of materials from end to end. .”

“LanzaTech and Bridgestone are working together to find solutions to some of our world’s greatest challenges,” said Dr. Jennifer Holmgren, President and CEO of LanzaTech. “We have already proven that we can convert unsorted, non-recyclable municipal solid waste into ethanol and then manufacture products that we use in our daily lives. Through our partnership with Bridgestone, we are developing a circular way to use tires to make tires. This partnership exemplifies what we call a post-pollution future.”

Bridgestone and LanzaTech seek to develop a new business model that will create a post-consumer waste management strategy for end-of-life tires, while driving increased adoption of sustainably sourced chemicals for commercial applications. Applying LanzaTech’s carbon capture and gas fermentation process to end-of-life tires produces sustainably produced chemicals, such as ethanol, which can be converted into materials such as PET for the packaging, polyester yarn and surfactants used in household consumer goods such as laundry detergent. Additionally, Bridgestone and LanzaTech will jointly explore opportunities to co-develop proprietary microbial technology to produce more efficient pathways to produce butadiene, a key ingredient in new tire production, achieving true circularity for end-of-life tires. .

Based in Skokie, Illinois, LanzaTech transforms carbon waste into materials such as fuels, fabrics, packaging and other sustainable products. By using a variety of waste feedstocks, LanzaTech’s technology platform shines a light on a future where consumers are not dependent on virgin fossil feedstocks for everything in their daily lives. LanzaTech’s goal is to challenge and change the way the world uses carbon, enabling a new circular carbon economy where carbon is reused rather than wasted, skies and oceans are kept clean, and pollution becomes a thing of the past.

Bridgestone aims to achieve carbon neutrality and manufacture tires from 100% renewable materials by 2050. The company is actively pursuing a range of solutions to support the recycling of end-of-life tire materials and promote the replacement of non-renewable materials such as oil, silica and virgin carbon black in new tires.

“Our partnership with LanzaTech is a clear commitment by Bridgestone to advancing sustainable tire technologies and solutions that preserve the environment for future generations and help achieve a carbon-neutral mobility society,” said Nizar. Trigui, Chief Technology Officer and Group President, Solutions. Companies, Bridgestone Americas.

Bridgestone’s partnership with LanzaTech aligns with the Bridgestone E8 Commitment which serves as a focus to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of 8 Bridgestone-type values ​​beginning with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) that Bridgestone is committed to creating with employees, society , partners and customers to achieve a sustainable society. This partnership aligns with “Ecology: committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations” and “Energy: committed to achieving a carbon-neutral mobility society”.

About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, a global tire and rubber leader, which leverages its expertise to provide safe and sustainable mobility solutions. Headquartered in Nashville, Tennessee, Bridgestone Americas employs more than 50,000 people in its global operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About LanzaTech:
LanzaTech harnesses the power of biology and big data to create climate-friendly materials and fuels. With expertise in synthetic biology, bioinformatics, artificial intelligence and machine learning coupled with engineering, LanzaTech has created a platform that converts carbon waste into everyday new products that would otherwise come from pristine fossil resources. LanzaTech’s first two commercial-scale gaseous fermentation plants produced more than 30 million gallons of ethanol, which is equivalent to offsetting the release of 150,000 metric tons of CO2 into the atmosphere. Additional factories are under construction around the world. LanzaTech is based in Illinois, USA. For more information about the LanzaTech company, visit

Like before announcementLanzaTech has entered into a merger agreement for a business combination transaction with AMCI Acquisition Corp. II (Nasdaq: AMCI).


About Author

Comments are closed.