Pino Sagliocco named UNWTO Tourism Ambassador


Live Nation Spain President Pino Sagliocco has followed in the footsteps of Giorgio Armani and Lionel Messi by being unveiled as the new Special Ambassador for the United Nations World Tourism Organization (UNWTO).

Italian-born Sagliocco, who will be tasked with championing tourism as a pillar of sustainable development and an opportunity in the new role, was recognized both for his career as a promoter and for his support of UNWTO, as the illustrates its presence at the 112th session of its executive council in Tbilisi, Georgia, in 2020.

He received the honor from UNWTO Secretary General Zurab Pololikashvili during a ceremony at the MOM Culinary Institute in Madrid.

“Music and tourism are both powerful vectors of rapprochement”

“Music and tourism are both powerful vehicles for bonding, celebrating culture, peace and understanding,” says Pololikashvili. “UNWTO is proud to welcome Pino Sagliocco to our growing family of Ambassadors and I look forward to working closely with him to develop sustainable tourism, both in Spain and around the world.

Sagliocco has worked with music legends such as Prince, Elton John, Queen, Madonna, the Rolling Stones and Paul McCartney.

In 2017, Sagliocco was named horsewoman (knight) of the Order of the Star of Italy, an order of chivalry awarded to those who have raised Italy’s profile abroad.

The knighthood, awarded by Italy’s president on the recommendation of the foreign ministry, recognized what Caserto-born Sagliocco has “worked tirelessly for more than forty years: keeping Italian culture alive outside of Italy.”

Other career highlights include Sagliocco’s executive production of the La Nit Festival in 1988 – an event commissioned by the Barcelona 92 ​​Olympic Organizing Committee to celebrate the arrival of the Olympic flag in Barcelona.

The event included the official presentation of the song Barcelona by Montserrat Caballé and Freddie Mercury, Sagliocco having had the idea of ​​merging the two styles and using both artists.

Revisit IQ‘s report on Sagliocco’s first 40 years in the music industry here.

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