Portion of National Highway named in honor of late broadcaster/pastor


SHREVEPORT, La. (KTAL/KMSS) — A pastor, broadcaster and community leader who died in 2019 was honored Sunday when part of a Louisiana state highway that runs through Shreveport was renamed for him.

The 300-400 block of Hearne Avenue (Louisiana Highway 3094) on Sunday afternoon was officially designated “The Rev. Elbert W. ‘Eddie’ Giles Memorial Highway”,

A ceremony was held Sunday afternoon outside the Salem Missionary Baptist Church at 350 Hearne Avenue, where the late Giles served for 25 years to designate the highway.

In June 2021, Louisiana Governor John Bel Edwards signed a bill drafted by State Rep. Sam Jenkins (D-Dist.2) creating the designation and was at the Sunday ceremony to read the official law .

Although the newly designated highway is in the district of Shreveport District A Councilman Tabitha Taylor, she was unable to attend due to a sick child, so District G Councilman Jerry Bowman Jr. replaced her.

At the ceremony, Jenkins read a proclamation from Shreveport Mayor Adrian Perkins proclaiming April 3, 2022, Reverend Elbert Eddie Giles Day in Shreveport.

A native of Frierson, Giles graduated from Booker T. Washington High School in 1958 and was a graduate of United Theological Seminary and Inter-Baptist Theological Seminary.

As a youth, Giles sang in local gospel bands before gaining international fame when he wrote and recorded the classic R&B hit “Losing Boy”, under his stage name, Eddie Giles & the Jive Five. He went on to record 13 secular tunes over the next 10 years, which are recorded at the Smithsonian Institute.

Giles went on to work over 45 years on KOKA Radio as a gospel radio personality/program and music director, and a Stellar award winner.

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In August 2018, he retired from AlphaMedia, holding the longest tenure as a broadcaster with the same station and call letters nationally.

Additionally, Giles was a founding member of Pastors on Patrol with the Shreveport Police Department and a member of the International Conference of Police Chaplains. Additionally, Giles and his wife, Reverend Brenda Giles, co-founded The Shepherd`s Farm CDLC in 2008, an outreach initiative for neighborhood youth.


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