Forty-three MICE entrepreneurs from 15 markets, who visited Thailand as part of the Thailand Convention & Exhibition Bureau’s (TCEB) first familiarization trip after a two-year break, expressed their confidence in Thailand and the seven-year trip. days produced 57 tracks with an estimated commercial value of 1,900 million baht.
Mr. Chiruit Isarangkun Na Ayuthaya, Chairman of TCEB, said that the MICE 2022 familiarization trip to Thailand clearly reflects Thailand’s desire to once again organize international face-to-face business events after the success of the fight against pandemic and the increased normalization of international travel.
Trip participants were MICE agents, event planners, meeting planners, corporate buyers and professional conference organizers (PCOs) from 15 markets – Australia, Belgium, Bulgaria, Canada, France, SAR de Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Portugal, Singapore, UK and USA.
“We expect a strong rebound in the meeting and incentive sectors in Thailand in the short term, followed by a broader recovery in the medium term. This is mainly due to our preparedness and preparedness developed during the pandemic. Our MICE community has moved forward to provide better products and services and, of course, hygiene standards. We believe visitors to Thailand this year will find the experience extraordinarily rewarding.
This familiarization trip also demonstrated how Thailand can now help organizers meet their sustainability requirements. All activities during the trip were conducted with sustainable event management in mind. The total reduction of CO2 emissions for the trip amounted to 6,603.19 kgCO2e, which is equivalent to planting 400 trees. Materials selected from the farewell party, such as fabrics for stage performances and background decoration, were also saved for reuse.
Throughout the trip, TCEB was able to schedule meetings between participants and Thai suppliers. Meetings with international convention centers and hotels generated six leads, which account for an estimated turnover of 919 million baht and include 14,600 travellers. The meetings and incentives segment generated 51 leads, with approximately 15,580 travelers and 981 million in revenue. The total sum of potential revenue is 1,900 million baht.
At the end of the trip, participants cited Thailand’s customer-centric service culture, variety of choices and sumptuous food as Thailand’s main strengths for international MICE.
Mr. Werner Van Cleemputte, owner of MediCongress – a professional conference organizer based in Belgium (PCO), said: “During the last four days of the familiarization trip, we have been impressed with the evolution of Bangkok. We have seen the standard for an international conference. I would say Thailand is unique in terms of the flexibility of the people you work with and the technology available today. We know hybrid meetings are common these days, but the spirit you have here in Thailand makes everyone want to come to a real conference and meet in person again.
Meanwhile, Ms. Alexandra Goodsell, Customer Success Manager, Power2Motivate – an Australian event planner, said: “Joining this familiarization trip definitely tells me that Thailand is more than just for the incentives. No wonder Thailand is among the most distinctive options for MICE, as there is a good variety of products that cater to many types of MICE travellers. The quality of the hotel and the quality of the food have been raised. There are many more hotel products and MICE venues available now. Leisure destinations are great options for MICE travellers, especially for a younger demographic perhaps coming from a tech company.
Mr. Mark Cochrane, Asia-Pacific Regional Director of UFI (The Global Association of the Exhibition Industry), said: “During the pandemic, we have seen Thailand’s efforts to improve the quality of its services. Event organizers have had to put new processes in place to overcome the issues caused by COVID-19. Today, Thailand places more emphasis on customer-focused services, such as the Thailand Pass, which can be seen as an extension of Thailand’s strengths in efficient service. This has benefited event organizers, who are really at the heart of any successful exhibition.
Mr. Chiruit concluded, “The feedback we received from attendees reaffirms our view that collaboration between the public and private sectors is key to communicating Thailand’s unique selling points to foreign audiences. TCEB is aware of the need to shift our focus from helping our industry survive COVID-19 to helping it rejuvenate its products and gain new competitiveness at this stage. With the resumption of international MICE in sight, I am glad that the TCEB familiarization trip was able to impress upon our attendees that after greater openness to international travel, Thailand remains a trusted destination with exceptional products and services. .